| 25/01/2012 | 0 Comments

Mitsubishi Motors today announced it will start local production and sales in Indonesia of its Outlander Sport (RVR or ASX in some markets) during the first half of year 2012.


The Outlander Sport will be produced at P.T. Krama Yudha Ratu Motor Factory (KRM), MMC’s consigned assembler in Indonesia, and will be sold through the sales network of P.T. Krama Yudha Tiga Berlian Motors (KTB), MMC’s exclusive distributor for Indonesia.
The announcement was made as a part of a future plan presented at the ceremony KTB held on January 25th, celebrating the achievement of two million units sold by the company. “Introduction of the Outlander Sport is going be the beginning of a new history for both KTB and MMC,” MMC President Masuko said, during his visit to Jakarta.
Mitsubishi has built up a strong brand image and maintained a fair share of the automobile market mainly through its commercial vehicles in Indonesia. As automobile demand has been growing in parallel with the expansion of the Indonesian economy, MMC has been working to expand its business in Indonesia through passenger vehicles, first by introducing the Pajero Sport SUV. Since then, the Pajero Sport has been showing an upward trend in sales volume. Now Mitsubishi bolsters its SUV lineup again with the introduction of the Outlander Sport, the next move in building a brand presence in the passenger vehicle segment.

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