| 01/02/2012 | 0 Comments

Ford is asking people in selected markets around the world to suggest or nominate tough, real-life challenges for the all-new Ford Ranger. Five lucky participants in each participating countries will then be chosen to get behind the wheel of a new Ford Ranger to turn their tough challenge into reality.

The “Global Ford Ranger Challenge” is another example of the company’s ongoing commitment to connect with potential and existing customers through Social Media channels as part of its new model development and launch process.
Starting in Australia, Thailand and South Africa, now Malaysians also can apply online via Facebook or  via the
www.fordrangerchallenge.com.my web site from 1 February until 15 March. Nominators will be asked to submit an application explaining how they would challenge the Ranger in their day-to-day life, and why they should be selected to participate in the challenge. The shortlisted 5 finalists will be announced on 31 March.
An all-new Ford Ranger will then be provided to each finalist to use in carrying out the challenge as they rigorously test the vehicle in various tough environments. While a camera crew will also be on hand, each participant will also be asked to capture and document their experiences to be shared through the Ranger Facebook page and other online channels.
A panel of judges in each country will then select the overall winner for the country based on the public reaction to their experience and how well the participant has put new Ranger to the test. The winner will drive away with a very own new Ford Ranger!
The winner of the truck will be announced at the launch event of the new Ranger in Malaysia. Additionally, people who vote online will be entered into a lucky draw for a range of prizes.

Tags: , ,

Category: NEWS

Leave a Reply