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75 YEARS OF PROVEN PERFORMANCE

| 02/02/2012 | 0 Comments

The Mopar brand will proudly celebrate its 75th anniversary in 2012. The Chrysler Group’s special parts division marks its 75th anniversary with unveiling four custom vehicles, including Mopar Jeep Compass “True North”.

Like all Trail Rated Jeep models, the Jeep Compass is a capable off-road machine. With the Mopar Jeep Compass “True North” model, Mopar further improves its off-road form and function.
The exterior features a matte black finish on the roof, wheel flares, lower fascia, door cladding and black grille with body color inserts. Other exterior touches include black-headlamp and fog-lamp surrounds, rear fog lights, custom front and rear brush bars and custom rock rails. Matte black 16-inch alloy wheels with BF Goodrich All Terrain tires and a 2-inch lift kit from Rocky Road Suspensions add some additional off-road go.
The interior received lots of attention from Mopar and renowned audio component manufacturer Kicker. The entire audio system, including front and rear speakers, amplifier, sub-woofer and lift gate speakers are provided by Kicker, and transform Jeep Compass into a rolling high-end sound studio. A custom center stack gauge pod that houses pitch and roll inclinometer gauges, add to the vehicle’s off-road credentials. A Mopar bright pedal kit, door-sill guards, rear-cargo tray, shift knob and neoprene seats complement each other while enhancing the quality feel of the cabin.
Components of this custom configurations will be available in the fall as stage kits or á la carte from the Mopar catalog.
Mopar is Chrysler Group’s service, parts and customer-care brand. Starting as the name (a simple contraction of the words MOtor and PARts) was trademarked for a single product – anti-freeze – in 1937. The Mopar brand evolved over 75 years, developing a strong identity that represents authentic parts and accessories. Nowadays it distributes 280,000 parts and accessories, unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group, a direct connection that no other aftermarket parts company can provide. The moniker was officially attached to a Chrysler parts organization in the late 1960s, when Chrysler created an aftermarket business unit named the Mopar Division.

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