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JOURNEY OF DISCOVERY

| 29/02/2012 | 0 Comments

Production of the 1,000,000th Land Rover Discovery at Jaguar Land Rover’s Solihull Manufacturing Plant near Birmingham in the UK, comes 23 years after Land Rover introduced its original model. 


To celebrate this milestone and demonstrate the Discovery’s class defining versatility and all-round capability, the 1,000,000th vehicle will now start a ‘Journey of Discovery’ from its birthplace in Birmingham to Beijing in China – one of Land Rover’s fastest growing markets. The vehicle was bid farewell by a reception that included some famous explorers and adventurers.  All of whom have put their faith in the Discovery in some of the world’s most challenging environments. Those who attended included Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls and Polar explorer Ben Saunders.
The 50-day, 8,000 mile adventure will be undertaken by three Land Rover Discovery vehicles travelling through more than a dozen countries across Europe and Central Asia, culminating at the Beijing motor show on 23 April. The challenge follows in the tyre tracks of ‘The First Overland Expedition’ of 1955, in which a team in Series 1 Land Rovers set out from Birmingham to Beijing. That expedition had to divert to Singapore, but in the spirit of the original challenge the Discovery will be crossing many of Land Rover’s major markets including the UK, Russia and China.
Phil Popham, Group Sales Operations Director, Jaguar Land Rover said: “Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This gruelling expedition will be visiting 13 countries and covering 8,000 miles, and it’s a fitting initiative to celebrate the one millionth vehicle.”
The expedition also presents Land Rover with the opportunity to launch its most ambitious fund-raising project yet by aiming to raise £1million (GBP) for the company’s Global Humanitarian Partner, the International Federation of Red Cross and  Red Crescent Societies (IFRC). The money will be used to support a much needed water sanitation project in Uganda.

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Category: NEWS, TRAVEL

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