| 06/04/2012 | 0 Comments

Land Rover is thrilled to be celebrating its’ 25th Anniversary in the United States. To commemorate this milestone, Land Rover hosted a special celebration in conjunction with the New York Auto Show.

Celebrities, loyal customers and media at the event, held at The Park in New York’s Chelsea neighbourhood, were the first in New York to interact with the new DC100 expedition version. To celebrate the 25th Anniversary of Land Rover North America, Land Rover has produced an updated version of the DC100 Concept equipped for expedition use. The DC100 explores possible design directions for the future of the iconic Land Rover Defender.
Earlier in the day consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover Defender 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.
After being founded in 1948, the iconic Land Rover Range Rover was officially introduced to the United States 25 years ago this year in 1987. The Range Rover created a new automotive market segment: the luxury sport utility. At the time of its launch in 1987, the $30,850 retail price made it the most expensive vehicle of its type. In the past quarter of a century, the growth and acceptance of the Land Rover brand in the U.S. marks a true product and brand success story. That success is defined by loyal customers, a distinct authentic brand and consistent sales success. More than 575,000 Land Rover vehicles have been sold in North America since 1987 establishing the U.S. as the world’s largest market for Land Rover’s Range Rover SUVs and New York City the largest metro market.

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