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CHINESE REVOLUTION IN UK

| 19/04/2012 | 0 Comments

Great Wall Motor Company – one of the most successful car manufacturers in China – this month becomes the first Chinese automobile brand to commence volume vehicle sales in the UK, with the launch of the 2012 Steed pick-up.

On sale through a newly-appointed nationwide network of 40 hand-picked Great Wall dealers, the Steed is a robust and highly practical pick-up, equally adept as a workhorse or a weekend getaway vehicle.
The new Steed promises to be the most affordable pick-up in the UK – both to buy and to run.  The vehicle’s newly-developed 2.0-litre, 16-valve turbocharged diesel powerplant delivers class-leading fuel economy (30.1mpg urban; 37.7mpg extra urban; 34.0mpg combined).
The Steed’s chunky appearance – amplified by muscular wheel-arches and high ground clearance – signals its durability as well as its capabilities as a versatile load-lugger, both on- and off-road.  Under the galvanised steel skin lies a safe and robust, rust-proofed ladder-frame chassis, strengthened and braced by reinforced middle cross-members, an impact-absorbing rear beam and a reinforced cargo bed.
Carrying capacity compares very well with established pick-up rivals, the spacious cargo bay measuring 1,380mm x 1,460mm x 480mm.  The 1,050kg maximum payload is also very competitive – and towing capability is an impressive 2,000kg with a ‘braked’ trailer and 750kg unbraked.
Inside the four-door Steed’s generously proportioned double-cab body there is ample head, leg and shoulder room for the driver and up to four passengers. Storage areas are plentiful, including a lockable glove-box, front centre console, front door pockets with cup holders and front seatback map pockets.
When the terrain gets more challenging, the driver can engage the Steed’s low-range gearbox, as well as the ‘on demand’ four-wheel-drive system – the latter at speeds of up to 12mph.
The entry-level Steed S comes with a host of features, including 16-inch alloy wheels, daytime running lights, remote central locking, a Thatcham-approved Category 1 alarm, electric front and rear windows, an Alpine CD/radio with USB/MP3 and Bluetooth connectivity, steering-wheel-mounted audio controls, air-conditioning, heated fronted seats and a full leather interior.
The range-topping Steed SE adds body-coloured hard-top canopy, body-coloured spoiler, chrome trim to the daytime running lights, chrome side bars, black roof rails, load bay liner, and rear parking sensors.
In order to ensure that the buying and ownership experience of a Steed is as rewarding and trouble-free as possible, all dealers for the new brand have committed to the ‘Great Wall Promise’. This will include customer benefits such as inflation-proof servicing plans, service pick-up and drop-off. All Steeds come with a comprehensive three-year / 60,000-mile mechanical warranty, a six-year anti-perforation warranty, three-year paint warranty, and three years’ roadside recovery and assistance.
Great Wall boasts impressive credentials in the production of pick-ups. It has manufactured the best-selling pick-up in China every year since 1998, and the Steed pick-up attracts around 100,000 sales in its domestic market each year.

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