At the 2012 Beijing Motor Show, Lamborghini presented the ultimate super athlete in the SUV segment. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.
“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
Output of around 440kW / 600hp and Lamborghini’s excellent know-how in the field of lightweight design technologies guarantee breathtaking dynamics. As an SUV concept with four generous seats, a versatile luggage compartment, variable ground clearance and, of course, permanent all-wheel drive, the Urus delivers unique driving fun with virtually no limitations.
Permanent all-wheel drive is part of the Lamborghini DNA; but the brand from Sant’Agata Bolognese is also no stranger to the SUV segment – Lamborghini founded the super-luxury SUV segment with the legendary LM002. When it was unveiled in 1986, the LM002 was an absolutely revolutionary vehicle. An automobile suitable for off-road driving with a twelve-cylinder engine and 450hp, a top speed of more than 210km/h, a luxurious interior – it was utterly unthinkable at the time. The Lamborghini LM002 remained in production until 1992. And, although barely more than 300 units were ever built, the LM002 has secured its place in automotive history.
As has long been the tradition at Lamborghini, its name is derived once more from the world of bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. Urus bulls could measure up to 1,8 meters at the shoulder. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.
The Urus has a unique, utterly unmistakable appearance. At a length of 4,99 meters, it fits perfectly into the sporty SUV class. At a height of just 1,66 meters, however, it is considerably lower than all its competitors. Together with its width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions for the super athlete in the segment. The Urus will be considerably lighter than its competitors. The steps to achieve this include an intelligent material mix for the structure and bodyshell and, for the first time, systematic lightweight design in the interior, too. Lightweight design is the decisive prerequisite not only for moderate fuel consumption, but also for dynamics and handling.
The Lamborghini SUV is also notable for its innovative, adaptive aerodynamics. In combination with the variable bodyshell height, the height-adjustable front spoiler facilitates a good approach angle and excellent obstacle clearance. At its lowest setting, however, it aids stability at high speeds. The all-new 24-inch wheels sport a double- spoke design and are forged from matte-finish aluminum. Five carbon fiber winglets optimize ventilation. The Urus is painted in a rich, lightly shimmering red that offers the ideal contrast for the many bodyshell parts made from carbon fiber reinforced polymer.
There are no conventional exterior mirrors, instead small and aerodynamically optimized cameras monitor traffic conditions behind the vehicle. These images are displayed via two TFT screens placed in ergonomically perfect positions on the left and right of the cockpit.
The driver and up to three passengers feel like they are wearing a perfectly made-to-measure suit – carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy – finished in carbon fiber reinforced polymer.
The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from Forged Composite. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. Also all four bucket seats are made from Forged Composite.
Behind the steering wheel are only the shift paddles for the dual-clutch transmission. All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console. The driver is delivered information via a freely programmable TFT screen behind the steering wheel. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. A further touchscreen is available for rear seat passengers.
Target markets are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.