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SPICED-UP EVOQUE

| 23/04/2012 | 0 Comments

Land Rover unveiled in Beijing a new Range Rover Evoque Special Edition. The exclusively designed Evoque is the result of a collaboration between Land Rover Design with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.

Victoria was appointed Creative Design Executive in July 2010 and has worked with the Land Rover design team under the direction of Design Director Gerry McGovern over the past 18 months to create her Special Edition.
Gerry McGovern, Director of Design, Land Rover explains: “Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.”
Victoria Beckham said: It’s the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel.”
Quintessential British luxury is a hallmark of both the Land Rover and Victoria Beckham brands. This Special Edition allows that impression to be further heightened through the use of the finest quality materials and craftsmanship, which highlight the already ultra-premium interior ambience of the Evoque.
The Range Rover Evoque Special Edition with Victoria Beckham is limited to just 200 vehicles to be sold worldwide. The vehicle is a four-seat coupe, powered by the muscular 240PS 2.0-litre petrol engine and will be hand- finished at Land Rover’s Engineering to Order division (ETO), Gaydon, Warwickshire, UK.
Essential to the design is the high quality hand-finished matt grey paint, unique 20″ gloss black alloy wheels and luxurious rose- gold details, limited solely to this Special Edition.
Complimenting the ultra-modern, stealth-like exterior is an elegant and luxurious interior. The sport design four-seats are finished in a semi-aniline Vintage Tan leather, with a bold ‘baseball’ stitch detail chosen by Victoria as a tongue-in-cheek reference to her sporting husband David.
Bespoke luggage completes the holistic design package. This four-piece set is based on the designer’s own luggage range, using the same high-quality internal structure and clothed in hand stitched black leather.

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