Quantcast

AGENT OF CHANGE

| 09/03/2013 | 0 Comments

Ford worked with public and private organizations on a pilot program designed to bring the right healthcare to the women and children living in an inaccessible part of rural India.

Called Sustainable Urban Mobility with Uncompromised Rural Reach (SUMURR), the program made use of a Ford Endeavour SUV that was designed to handle the most difficult of terrains and traverse areas previously unreachable by four-wheeled vehicles. After arriving in rural areas, health professionals used laptops and cell phones to connect with doctors and medical help in ways they never have before. The program visited 54 villages, and reached more than 3,100 people to facilitate community awareness programs focused on maternal and child healthcare.

As a result, SUMURR made safe childbirth possible for 41 pregnant women – with the help of the Ford Endeavour – was able to make it to the hospital in just enough time to give birth.

Tags: , , , ,

Category: NEWS

Leave a Reply