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LINCOLN ENTERS THE CHINESE MARKET

| 22/04/2014 | 0 Comments

The Lincoln unveiled the MKX Concept at Auto China 2014 in Beijing, which hints at a global SUV that will become the third of four all-new Lincoln vehicles due by 2016.

Lincoln_MKX_1Drawing design inspiration from airplanes and motorbikes, the MKX Concept evokes feelings of power and agility, offering a glimpse of the American luxury brand’s future as it enters the rapidly growing Chinese market. Lincoln will enter the Chinese market later this year when MKZ and MKC go on sale. An MKX production model would compete in the fast-growing midsize premium utility segment there, with 245,000 sales in 2013.

Intensive study of the Chinese luxury customer over the past few years revealed that a medium premium utility vehicle should express off-road capability and sportiness.

Lincoln_MKX_2Based on that, the MKX Concept includes elements such as a separated front skid plate, heightened ground clearance and reinforced wheel arches, housing 21-inch machined aluminum wheels.

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