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3rd GENERATION OF POWER WHEELS F-150

| 07/07/2014 | 0 Comments

Ford and Fisher-Price took the F-150 in a whole new dimension, unveiling the Power Wheels F-150. 

Ford_F150_PowerWheels_1The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit.

The mini F-150 went through almost as rigorous testing as the big brother.

Ford_F150_PowerWheels_3This is the third generation of ride on toys inspired by F-150 models and is expected to be the best-selling merchandise Ford sells. In 2013, Ford generated $2 billion in retail sales with 400 licensing agreements, covering everything from model cars, apparel, pinball machines, pool tables, Mustang cologne and power tools.

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