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DUSTER PICK-UP SHOW CAR IN SAO PAULO

| 29/10/2014 | 0 Comments

Renault is set to unveil the Duster Oroch show car, a styling exercise for a five-seat recreational pick-up truck featuring the robust looks of a true SUV at the 28th Sao Paulo Motor Show.

Duster_Oroch_1Pick-ups account for nearly 75% of the light commercial vehicle market in South America, representing just over 920,000 units. Renault has already announced plans to enter the pick-up market with at least two models.

Duster_Oroch_2The Duster Oroch is a creation of the Renault design centre for Latin America (RDAL) in Sao Paulo. The show car’s design was inspired by the world of kitesurfing. The Oroch offers a spacious cabin, high ground clearance, 18-inch wheels and broad side protective mouldings.

The vehicle’s front end features the new brand identity and carries over some of the styling cues explored previously on the D-Cross concept car, which was a reinterpretation of the Renault Duster presented at the Sao Paulo Motor Show in 2012. The large front and rear bumpers convey an impression of strength and power.

Duster_Oroch_4The fully-integrated roof rails protect the panoramic glass sunroof which lets an abundance of natural light into the cabin and improves the sense of space inside the car. The rear layout has been specially designed to safely stow several kitesurf boards. The Renault Duster Oroch includes two rear-mounted cameras to capture special sporting moments. Their angles are set at 80° and 140° for full outdoor coverage.

Duster_Oroch_7The dashboard features a multimedia screen, which displays in real time the images captured by the two cameras installed in the rear of the dual cab outside the vehicle. A rotary control on the centre console is used to operate the cameras.

Duster_Oroch_6The Renault Duster Oroch’s combination of colour and trim is reminiscent of the world of water sports. Fluorescent orange details brighten up the dark charcoal interior. The dashboard, door inserts and some parts of the seats are made from a material which looks like neoprene wetsuits.

Duster_Oroch_3The Sao Paulo Motor Show will be held from October 30 to November 9 at the Anhembi exhibition centre in the city’s north. It is the biggest motor show in South America, attracting just over 748,000 visitors in 2012.

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