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VERSATILE PICKUP TRUCK CONCEPT

| 15/01/2015 | 0 Comments

Hyundai staged a world premiere of Santa Cruz crossover truck concept at the 2015 North International Auto Show.

This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers in the US.

Hyundai_Santa_Cruz_3To meet the specific needs of these ‘urban adventurers”, Santa Cruz doesn’t focus on all the same attributes as traditional pickups. It’s designed to meet more of their desires for expression, efficiency and maneuverability. Santa Cruz, by design, isn’t an alternative to a truck, so towing, payload and ground clearance were not primary goals. Rather, Santa Cruz is intended to attract CUV and sedan buyers who are seeking greater utility, without the compromises that traditional trucks often require.

Hyundai_Santa_Cruz_5For ease of access to the rear seats, Santa Cruz features convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. Items can be securely locked in the back under an integrated rigid tonneau cover that conveniently retracts when not needed. It not only keeps items safe and out of sight, it also keeps the interior clean and fresh.

Hyundai_Santa_Cruz_6Santa Cruz offers an innovative tailgate extension that allows the bed length to be expanded whenever those “just in case” moments arise. The expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function. When fully extended, Santa Cruz’s bed length is similar to a mid-size pickup, providing the ability to carry much more than its compact footprint would suggest, yet only when needed.

Hyundai_Santa_Cruz_4Efficiency is a key attribute of its advanced powertrains, with a 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC All-wheel drive system, so there’s no anxiety about getting those snowboarding “fresh tracks” right after a storm moves through.

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