A ceremony marking the event featured the Singapore debut of three performance models, including the FX, an iconic high-performance SUV. Infiniti’s entry into Singapore is part of the brand’s global expansion drive over the next two years. First full-year sales are expected to reach 200 units.
Globally, Infiniti has a competitive 10 model offerings ranging from large-sized SUVs to compact sedans. In Singapore, the initial range will comprise three models: FX37/50, sport crossovers featuring distinctively bold styling; M37, a fresh alternative to the ubiquitous German marques; and G37, a very stylish sports convertible. The model line-up will be expanded as the business grows.
The unique Infiniti sales and service philosophy, known as the “Total Ownership Experience”, is a core part of Infiniti’s DNA. It is the promise to customers that they will be well taken care of throughout the entire period of Infiniti ownership. Some of the exclusive lifestyle privileges include access to the Formula One Red Bull Racing Team Paddock Club and Energy Stations globally. Customers can also catch Formula One races live at the Infiniti showroom complemented with tantalizing treats. Customers will also enjoy Infiniti VIP Service with hassle-free collection and delivery of their vehicles.
