4×4 Magazine

GILDED SUMO GOLD

4x4magazine

Tata Motors Full Throttle rallied home to victory in the 10th edition of India’s longest and one of the toughest off-roading events, the Desert Storm 2012 rally.



Tata Motors took the honours with the new Tata Sumo Gold bagging first place, driven by Ganesh Moorthy and co-driver T. Nagrajan, followed by Sanjay Ram Takle and co-driver Mohd. Mustafa, winning third place in the Tata Sumo Grande.
The 6-day long Desert Storm rally is the longest and amongst the most challenging rallies in India. Flagged off from Ahmedabad, on 20th February 2012, the rally spanned a grueling 3500km through the Rann of Kutch, Bhuj, interiors of Rajasthan through Barmer, Jaiselmer, Pokhran, Thar, Bikaner and Jaipur, before reaching Delhi.
Tata launched the Tata Motors Full Throttle, as a platform for steering the company’s participation in motor sports and allied activities. The platform also helps the company, in organising and synergising all efforts and activities, in the area of motor sports, including development and testing.
Tata Motors had earlier participated in several international rallies such as the London – Cape Town rally (1998), ASEAN rally (2004) and the SAARC rally (2007), with the Tata Safari. In the past, independent participants have also driven the Tata Safari and the Tata Xenon XT pickup in various rallies.

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