LAND ROVER MAKES A SPLASH AT GENEVA

4x4magazine | 07/03/2012 | 0 Comments

The 1,000,000 Land Rover Discovery made a pit-stop from its 8,000-mile, 50-day ‘Journey of Discovery‘ to join heritage models from the past 23 years in Geneva, where they celebrated Land Rover’s continuous achievements in all-terrain capability.

To celebrate the success of Discovery and demonstrate Land Rover’s continuous achievements in all-terrain capability, vehicles from the brand’s heritage fleet were available for special drives on the shores of Lake Geneva.
Heritage models included the first Discovery off the production line in 1989, a Series I Land Rover from 1957 and a fully amphibious Discovery converted for Cowes Week in 1990 which created a splash as it was driven across Lake Geneva.
The special expedition from Birmingham to Beijing will take in some of the world’s toughest terrain with the aim of raising £1million for the International Federation of Red Cross & Red Crescent Societies (IFRC), Land Rover’s Global Humanitarian Partner. The money raised will support a long-term water sanitation project in Uganda.