3rd GENERATION OF POWER WHEELS F-150
Ford and Fisher-Price took the F-150 in a whole new dimension, unveiling the Power Wheels F-150.
The ride-on toy, which retails starting at $349.99 beginning in September, was inspired by the 2015 F-150. Ford engineers shared designs nine months before the new truck debuted at the 2014 North American International Auto Show in Detroit.
The mini F-150 went through almost as rigorous testing as the big brother.
This is the third generation of ride on toys inspired by F-150 models and is expected to be the best-selling merchandise Ford sells. In 2013, Ford generated $2 billion in retail sales with 400 licensing agreements, covering everything from model cars, apparel, pinball machines, pool tables, Mustang cologne and power tools.
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