46th Bangkok International Motor Show

4x4magazine | 20/03/2025 | 0 Comments

The 46th Bangkok International Motor Show is set to open next week on 26 March. This year, the organizing committee has chosen to present the event under the theme “The Talk of Sensuous Automotive”.

The theme reflects the philosophy of automotive design that communicates emotions filled with power, desire, and inspiration. It speaks the language of automobiles to express creativity, development, and the experience of emotional aesthetics that perfectly aligns with the quality of life in the modern era.

This year’s event will showcase cutting-edge technology from around the world, including the latest car models and technologies that address safety and intelligent driving. The exhibition will cover over 100,000 square meters at IMPACT Challenger Halls 1-3 and Forum Hall 4, offering visitors an exciting experience.

Currently 54 automotive exhibitors from Europe and Asia have confirmed their participation in the event, including 41 car manufacturers and 13 motorcycle brands. The event has attracted a new group of electric vehicle brands that are debuting in Thailand, such as ZEEKR, OMODA & JAECOO, CHERY, FARIZON, JUNEYAO, RIDDARA and GEELY, along with in-car navigation technology from HUAWEI. Furthermore, the electric motorcycle brand YADEA, a major brand from China, will make its first appearance at the event.

This year the event organiser has expanded their exhibitor base to include manufacturers and distributors of auto parts from abroad who are seeking to expand their market in Thailand. There will also be an exhibition booth for USED CAR, showcasing luxury pre-owned vehicles. The event will also feature lifestyle and fashion products, spiritual items, competitive prize-winning activities, and a variety of entertaining experiences both within the exhibition and beyond. Visitors will also have the exclusive opportunity to test drive vehicles from multiple manufacturers, adding an interactive dimension to the experience and ensuring maximum enjoyment for anyone who participates.

Dr. Prachin Eamlumnow, Chairman of the Executive Committee hoping this concept integrates various aspects of the automotive industry, aiming to drive economic growth, trade, and investment at a national level. Our goal is to stimulate consumer spending and enhance cash flow within the country’s economy. Additionally, the event serves as a platform to strengthen trade relations within the ASEAN Economic Community and foster sustainable cooperation with neighboring countries.