| 25/03/2013 | 0 Comments

Land Rover joins the celebrations for the commissioning of the Royal Navy’s newest warship by announcing an affiliation with HMS Defender and supplying a Land Rover Defender for its use whilst on dry land.

LR_RN_1The name provides an obvious link: HMS Defender is the navy’s fifth warship of its name, while today’s Land Rover Defender can trace its roots directly back to the original Land Rover of 1948. The two are also fine examples of British engineering, the former built at the Govan shipyard on the River Clyde in Scotland, and the latter at the Land Rover plant in Solihull. Both are designed and equipped to tackle tough, albeit very different, environments around the world.

LR_RN_2Mark Cameron, Land Rover Brand Experience Director – Global Marketing, said: “We are proud of our Land Rover Defender as an expression of what Land Rover has stood for more than 60 years, and in the same spirit we are also proud of our new association with HMS Defender and her servicemen and women. Our affiliation reflects shared values and heritage that represent the best of Britain on the world stage. We look forward to sharing experiences and friendship in the future as HMS Defender takes up her duties.



Tags: , , ,

Category: NEWS

Leave a Reply