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FIRST MADE-IN-MALAYSIA MITSUBISHI

| 21/01/2014 | 0 Comments

The first locally assembled Mitsubishi ASX officially rolled off the line at the Segambut plant of Tan Chong Motor Assemblies Sdn Bhd in Kuala Lumpur today.

Mitsubishi_ASX_2The ceremony to mark the start of production in Malaysia was held in presence of Morikazu Chokki, Senior Executive Officer of Mitsubishi Motors Corporation, Kozo Shiraji, Executive Vice President, of Mitsubishi Corporation, and Tetsuya Oda, Chief Executive Officer of Mitsubishi Motors Malaysia. Also present was Deputy Managing Director of Tan Chong Motors Assemblies, Dato Rosie Tan.

Mitsubishi_ASX_3The 2014 ASX is the first Mitsubishi vehicle to be assembled in Malaysia. The move to assemble in this country is in line with Mitsubishi Motors Corporation’s “New Stage 2016″ business strategy focuses mainly on strengthening MMC’s operating base in the ASEAN region. Local production and sales of the ASX in Malaysia will be one of key tactics in the implementation of this crucial strategy. The initial production volume of 2014 ASX mid-size SUV is 5,000 units per annum, exclusively for domestic sales.

Mitsubishi_ASX_1“Today is a milestone moment for Mitsubishi in Malaysia. MMM was set up in 2005, and we have grown from strength to strength through the years with more than 70,000 Mitsubishi cars on the road. But today is a special moment for us as we’re witnessing the first ‘birth’ of a Mitsubishi in Malaysia,” said Tetsuya Oda.

Mitsubishi_ASX_4He added, “All cars produced by Mitsubishi Motors worldwide are governed by the same high standards that ensure consistent quality. The ASX that is locally assembled in Malaysia will have the same quality level with the ASX made in Japan,” he assured, adding that MMC personnel from Japan are stationed at the local production line to oversee quality control and processes.

Mitsubishi_ASX_5The 2014 ASX mid-size SUV is powered by a 2.0-litre MIVEC engine with 150 PS of power and 197 Nm of torque. Two variants are available – 2WD and 4WD – and both use a smooth INVECS-III CVT (continuous variable transmission) with Sports Mode.

Mitsubishi_ASX_6Prices start from RM114,743.50 for the 2WD variant, while the 4WD – new variant for Malaysian market) is priced at RM128,879.50, both on the road without insurance. Available in four colours – Black Mica, Titanium Grey, Cool Silver and Solid White – the ASX comes with a five-year unlimited mileage warranty. Before the CKD introduction, the fully-imported 2WD ASX from Japan was priced at RM 139,981.50 on the road without insurance. Since it’s launched in November 2010, the ASX has sold close to 3,000 units. MMM’s sales target from the locally assembled ASX is 400 units per month, aiming for 20% market share of the mid-sized SUV segment, Oda revealed.

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