GREEN LIGHT FOR RED DEVIL

4x4magazine | 31/05/2015 | 0 Comments

Lamborghini confirmed a luxury SUV as a third model to join its product range. The market introduction of the series model is planned for 2018.

A concept of the car was first presented as the Lamborghini Urus in 2012 at the Beijing auto show. Target markets will be primarily the USA, China, the Middle East, UK, Germany and Russia. The annual volumes will be around 3,000 vehicles and will double the company’s current sales performance.

The new vehicle will be produced in Sant’Agata Bolognese. Production of the new Lamborghini SUV will see significant development of the factory site, increasing from the current 80,000 square meters to an area covering ca. 150,000 square meters. It also provide important opportunities for the supplier network in Italy and internationally, and have a strong impact on human resources: Lamborghini intends to hire 500 new employees.

President and CEO of Lamborghini, Stephan Winkelmann declares: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”