AN AMERICAN JAPANESE GOES TO KOREA
Toyota began to export U.S.-assembled Venza crossovers to South Korea last month. This is the first time this U.S.-made model will be exported outside of North America.
The Toyota Venza, first brought to market in 2008, is a versatile five-passenger vehicle that couples the styling and comfort of a passenger car with the flexibility of a sport utility vehicle, to give customers a stylish alternative to the traditional sedan.
A 109.3-in. wheelbase, overall length of 189 inches and height of 63.4 inches give Venza about the same footprint as a midsize sedan. Designers leaned toward a sleek sedan-like concept with a wide stance that featured a sporty exterior, but also included important SUV attributes, such as cargo space, towing capability and available all-wheel drive performance.
Venza exports to South Korea are initially forecasted at approximately 600 units annually.
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