FROM RUSSIA WITH LOVE

4x4magazine | 12/04/2013 | 0 Comments

As demand for utility vehicles increases around the world, the Ford Explorer is being produced from the ground up outside of the United States for the first time in the iconic SUV’s history.

The first full-production Explorer rolled off the assembly line today at Ford Sollers Elabuga Assembly Plant in the Republic of Tatarstan for the Russian market. Previously, only knock-down versions of Explorer had been built anywhere outside of the United States, including Elabuga, since 2012. Knock-down production means partially assembled vehicles are imported from the home plant – in this case, Ford’s Explorer plant in Chicago – along with the parts needed to complete them, and then fully assembled at the local facility.

Explorer sales in the U.S. rose 33 percent in March, marking the best monthly sales since the current model debuted in 2010. Since the vehicle hit the market in 1990, Ford has sold nearly 7 million Explorers in the U.S., leading the way as America began a love affair with SUVs that continues with today’s more refined and fuel-efficient models.

Now consumers worldwide are embracing Explorer. Last year exports of the SUV increased nearly 65 percent from 2011, to more than 24,000 vehicles. Explorer was shipped to 64 countries including Canada, Mexico and Saudi Arabia. In Russia, SUV sales accounted for 31 percent of the market in 2012, according to data from Russia’s AUTOSTAT market-research agency. In February, Ford Sollers sold more than 400 Explorers, a record in Russia. Additionally, Explorer sales are scheduled to begin in China in the coming weeks.

“Russia is on its way to being the largest market in Europe and presents an enormous opportunity for growth,” said Ted Cannis, president and CEO of Ford Sollers. “We anticipate SUV sales to continue to grow as Russian customers prefer the image and performance these utility vehicles provide in severe weather and challenging road conditions.”

The Russia-made Explorers will be manufactured at the same high level of efficiency and to the same quality standards as those built at the Chicago Assembly plant. The Ford Production System (FPS) – which Ford starting rolling out in 2012 to its 65 plants worldwide – improves flexibility, process and quality, investment efficiency and capacity utilization. In Russia Ford was able to significantly reduce investment costs and accelerate tooling and equipment installations in the Elabuga plant by using existing tool designs from its global tool shops. The implementation team visited several Ford facilities around the world to learn best practices for employing the global FPS in the Ford Sollers plant.

As production at Elabuga ramps up, Ford Sollers plans to hire an additional 500 employees to supplement the plant’s existing 1,500 employees. Chicago Assembly Plant will continue to produce Explorers for the U.S. and more than 60 other countries around the world.