INTERNATIONAL DEBUT FOR CHEROKEE

4x4magazine | 17/04/2013 | 0 Comments

Following close behind its world premiere in New York last month, the Jeep Cherokee has its international debut at the 2013 Shanghai Auto Show on April 20.

China is the largest market for the Jeep brand outside of the U.S., and one out of every five vehicles in the mid-size SUV segment is sold in China. Hence, it just makes sense that the new Jeep Cherokee has its international debut in Shanghai. The Jeep Cherokee, which will be known in China as Zi You Guang, will arrive in volume to dealer showrooms in the China market by the end of 2013.

Jeep brand sales in China in 2012 set a record with more than double the prior years result and led by the Jeep Compass. Jeep brand was the first to create a foreign joint venture in China in 1983 with the creation of Beijing Jeep Corporation, and today, Jeep remains the fastest-growing mainstream brand in this critical market. Chinas current Jeep product portfolio comprises Compass, Grand Cherokee, Wrangler, Wrangler Unlimited and Patriot. Now, the all-new Jeep Cherokee joins the lineup to become the benchmark for mid-size SUVs.

The all-new Jeep Cherokee is a vehicle that not only looks efficient and capable, but is efficient and capable in all on-road, trail and weather conditions. At launch in China, two innovative 4×4 systems will be available for all-weather capability: Jeep Active Drive I with a one- speed power transfer unit (PTU) and Jeep Active Drive II with a two-speed PTU and low range.The interior is modern and sophisticated, incorporating high-quality materials and precision craftsmanship alongside high-tech features, such as an available 7-inch full-color reconfigurable instrument cluster and award-winning 8.4-inch touchscreen multimedia command center.

Two more Jeep vehicles will have their Asian premieres in Shanghai: the new Jeep Grand Cherokee and the Jeep Wrangler Rubicon 10th Anniversary Edition.