LET’S GET DIRTY!

4x4magazine | 08/02/2014 | 0 Comments

In their 35 year existence, TRD has been an integral component in Toyota’s success in the U.S., not only in numerous motorsports racing victories but in the area of high quality performance parts and accessories.

Toyota Racing Development has been an in-house engine and chassis developer for successful Toyota racing activities around the world for nearly four decades. It also develops motorsport-derived accessories for cars and trucks. TRD’s U.S. operations were first established in 1979 and are headquartered in Costa Mesa, California, with an additional facility in Salisbury.

The success of TRD, in professional racing and the creation of retail performance parts, can be attributed to constantly keeping their focus on “Authentic Performance.” This focus over 35 years has led TRD to numerous Toyota motorsports victories in an array of racing series’ including Indy Car, USAC, desert off-road, NASCAR (Camping World Truck, Nationwide, and Sprint Cup) and IMSA and Grand Am sports car racing.

The same focus has earned TRD the reputation of one of the leading developers of motorsport-derived retail performance accessories, including wheels, exhausts, suspension parts, brakes, superchargers, body kits and much more for Toyota, Lexus and Scion cars, trucks and sport utility vehicles.

Coinciding with their 35th anniversary of business in the U.S., TRD has developed the new TRD Pro Series off-road performance accessories. The new factory-installed off-road performance packages will specially modify Toyota body-on-frame trucks for the 2015 model year including the Tundra and Tacoma pickups and the 4Runner mid-size sport utility vehicle.

The TRD Pro Series is the most-advanced yet in a long line of TRD packages for Toyota trucks that dates back to 1998 when the first Off-Road package was introduced for Tacoma. The TRD Pro Series arises from Toyota’s storied off-road racing heritage, with numerous victories in the grueling Baja 500 and 1000 endurance races.

Born from this experience in the desert, Toyota’s terrain-conquering vehicles will help serious off-roaders go places they never dreamed possible. The Toyota Tundra, Tacoma and 4Runner will get even more capable with these new, aggressive off-road packages.

The new factory-installed TRD Pro Series is aimed squarely at extreme off-roading enthusiasts who push their trucks and SUVs to the limit. Available on 4×4 models of Tundra, Tacoma and 4Runner, all TRD Pro Series vehicles will be equipped with: TRD Bilstein shocks with remote reservoirs, TRD-tuned front springs, TRD front skid plate, Unique front grille with “TOYOTA” badging (pays tribute to early iconic Toyota models), TRD floor mats, TRD shift knobs, Black wheels. A hot new color, Inferno, is joined by Black and Super White, cool classics for off-road rigs.