RENAULT UNVEILS THE ALASKAN CONCEPT

4x4magazine | 07/09/2015 | 0 Comments

After introducing the Duster Oroch earlier this year, Renault is now taking the wraps off the ALASKAN Concept which marks a further step forward in its bid to win over customers in the constantly-growing pick-up market.

Renault has decided to move into the pick-up market, a segment that accounts for more than one-third of global LCV sales. Last June, in Buenos Aires, the brand launched the distinctive new Renault Duster Oroch pick-up which is intended for the South American market, while the ALASKAN Concept that is being unveiled today is a striking show truck which paves the way for a forthcoming model that will have a global calling.

Based on the latest edition of Nissan Navara NP300, it combines a payload of one tonne with cutting-edge, athletic styling to meet the exacting needs of business users and individuals alike. The ALASKAN Concept is powered by Renault’s proven four-cylinder, twin turbo diesel engine which features in the existing Master range.

Renault and Hasselblad worked jointly to underline the ALASKAN Concept’s ability to adapt to three different types of use: business and leisure use, and everyday motoring. Hasselblad is a Swedish manufacturer of cameras and photographic equipment. It is famous for having provided photographic equipment for the Apollo programme which took men to the moon for the first time.

Laurens van den Acker, Senior Vice-President, Corporate Design, commented: “The styling of the ALASKAN Concept sticks to the rules of the pick-up segment, including impressive dimensions and a visual sense of power and robustness. At the same time, we have dialed in specific Renault cues in the form of an attractive, status-enhancing front-end design.”